Dead tech

Saw this poster in a bar in Kichijoji. Remember when Japan seemed like it was ahead of the rest of the world because everyone used Mini-Discs? I even bought an MD player/recorder Walkman around 2000. MDs never took off in the US, and then came the iPod. Even though it's a dead format, they are sort of a beautiful piece of design, as this ad clearly wants to emphasize.