Most canned coffee in Japan comes in little cans. Not American Coffee. Everyone knows that we Americans like things to be BIG. Our coffee, our cars, and our women.
As most canned coffees are here, it's got tons of sugar in it. I bought a can of it a while back just because I liked the design. It's so retro, I figured it must be intentional, but maybe it actually is an old logo that's been around for decades.